Summer employee promotions are a great way to ease the financial burden of this time of year, offering discounts on a variety of products and services that make the holidays both more affordable and enjoyable.
Because let’s face it: the summer holidays are expensive. Petrol for the car, restaurants, summer clothes, entertainment… the list of expenses is endless, and, for such rare and special moments, it’s a shame to have to limit yourself.
What summer benefits do the best companies offer their employees?
The summer holidays are upon us, that time of rest and relaxation from the daily hustle and bustle of work, so important for recharging batteries and making the most of family and friends. However, the associated expenses can be a significant burden. Spanish companies have always taken care of their employees at this time, offering them extra pay for the summer holidays (or Christmas holidays). Workers can therefore look forward to a time of fewer financial worries and the ability to rest as much as possible, in order to come back energised.
As a way of supporting their employees during the summer, the best companies offer exclusive Benefits Clubs which allow them to save on a wide range of products and services during the holiday period. For many companies, this club is the fastest and most efficient way to provide employees with family-friendly programmes and let them know about special activities.
Airbus, for example, also uses its employee portal to notify its more than 7,000 employees about offers on summer camps for children, specially negotiated trips and a range of special discounts with companies such as Booking.com, Carrefour and a variety of theme parks.
Types of services on which employees can make savings
Summer employee promotions cover a wide range of products and services, including:
- Hotel bookings: Discounts on accommodation for all budgets and summer destinations.
- Car rentals: Special offers for car hire during the summer holidays.
- Flights: Reduced fares and promotions on airline tickets for summer destinations.
- Children’s summer camps: Special prices on summer camps and activities for children.
- Summer clothing: Discounts on swimwear, sunglasses and other seasonal items.
- Restaurants: Offers on lunch and dinner at a variety of summer eateries.
- Theme parks: Reduced-price tickets for the whole family to enjoy during the summer.
Benefits of summer promotions for companies and employees
For the company:
- Increases emotional pay and purchasing power: Employees benefit from exclusive offers that allow them to stretch their payroll and optimise their financial resources at a time of high expenditure.
- Centralises and increases the visibility of the benefits offered: By integrating their own agreements into the existing club, companies can increase the visibility and use of their own offers, improving the perceived value of these benefits.
- Generates a sense of belonging: The company-employee bond is strengthened, as employees use a corporate platform and see that their organisation provides them with access to a range of benefits and advantages. Employees feel proud to work in a company that takes care of them.
- Employee Loyalty: Not many companies provide their employees with discount portals. This is a factor which now sets companies apart on the labour market, leading new talent to stay with the company for longer. The company remains important to them at all times, even on holiday!
- Position yourself as an employer of reference with ambassadors: By using summer employee promotions, employees speak positively about your company and become brand ambassadors. This in turn has a positive impact on the company’s ability to attract new talent interested in such well-rounded benefits packages.
- Increases the company’s competitiveness: Having engaged employees who feel like they are ‘partners’ in the company fosters motivation, purpose and dedication beyond pure remuneration.
For employees:
- Optimisation of financial resources: In a season associated with high spending, summer promotions allow employees to multiply their leisure options thanks to offers in theme parks and restaurants, saving them up to €700 per year.
- Easy access to offers: Thanks to a digital platform accessible at all times, with direct discounts (mobile vouchers for example) and cashback.
- Geolocation of the best deals: Indispensable when employees are travelling and are not familiar with the shops and services at their holiday destination.
So if you want employees to come back motivated from their holidays, having been able to take advantage of promotions and offers, and having had the best holiday possible, implement a dedicated club within your employee portal.
